As a speaker and mentor for Virgin UK I observe many traits that can make or break a business and support entrepreneurs with increasing their profits and finding strategies they love.
What stands out in terms of talent and potential is leadership qualities, having led teams and businesses in the art of sales I believe a great leader is essential for long term sustainability and team retention, resulting in a respected brand reputation.
Good leadership skills are something every business owner or manager must craft to aid the growth of a sustainable business and nurture its people.
I recently spent some time on Necker Island and my belief that anyone can start a business but not every business owner is a true leader, was confirmed after speaking to Sir Richard Branson himself.
Here are my 5 top takeaways from Necker surrounding true leadership you can use as a daily reminder to become known as a standout leader in your business and create a brand as well loved as Virgin.
Here are five traits all great leaders share that we can all strive for…
You have a business vision that spans way beyond income and a large social media following.
I have a lifelong love for the Virgin brand and the consistent efforts of the Virgin group to make the world a better place.
Having a business allows you to make an impact and advocate for the planet and its people and a true leader always keeps the bigger picture in mind.
During my time on Necker I was involved with Virgin Unite, mentoring women entrepreneurs affected by hurricane Irma and seeing the importance of giving time and knowledge where it is needed is something leaders do time and time again.
2. You are not driven by ego
Fancy titles and popularity contests do not drive you. Of course, it is great to get some recognition for your efforts, but vanity metrics are not your measure of success.
Having a huge social media following does not make you a leader, your intentions and behaviour does. So you are fully aware, followers do not equal success.
You are not here to be liked, you are here to share your gifts and create results to meet the bigger picture.
Quality over quantity, particularly when building relationships and connections is your motto.
3. You view competition as an opportunity
In an age where virtual reality can get ugly, as people compete for customers and clients, and compare their business to those that appear better, more profitable, or more popular online; you avoid this behaviour and view your peers in a positive light.
You fully support the success of others and expand your network with like-minded individuals without a ‘what’s in it for me’ attitude.
Collaborative opportunities become abundant as you find ways to make an impact together.
There is always enough business to go around and your brand represents values that welcome the power of a diverse skill set coming together.
4. You are creating a lifestyle
You can be, do, have and create anything you can dream of and are paving the way for others to do the same.
In fact, you would do this for fun because you are creating a freedom-based business, and nothing lights you up more than helping others do the same.
You take time out to nurture your self-care, maybe travel like me and spend time with loved ones and new connections because you understand a true freedom-based lifestyle is not all business and no life!
5. You don’t just talk the talk
The way you treat people is an example of how you walk the walk.
You know you are a leader and don’t need to shout about it and dominate your team or employees.
In fact, you orientate and set them up for self-management, creating focus and productivity when delegating tasks.
People know they can approach you and you are HUMAN, true leaders lead with compassion and integrity and deal with issues in a professional, logical manner.
Ultimately, great leaders support others to become great leaders for the good of all.
Do you have the potential to be a great leader?
Come and share your thoughts in the Freedom Business Network and let us know what you feel it takes to be a great leader in business.