Importance of Leadership in Business - Are you a Leader? | Jade Jemma

The importance of leadership in business

5 traits I learnt during my time on Necker Island all great leaders demonstrate to lead well

Jade Jemma, Sales Coach and Strategist, Sat on the Beach

Leadership plays an important part in the success of any Business

Anyone can have a business but not everyone can lead a business into greatness. The importance of leadership in business must never be neglected when steering your business to greatness.

In this article you will discover five personality traits you may already embody to determine if you are a great leader to explore and reflect on…

          Care about the bigger picture
          Don’t be driven by ego
          Competition is an opportunity
          Create a lifestyle not a business
          Walk the talk

As a speaker and mentor for Virgin UK I observe many traits that can make or break a business and support entrepreneurs with increasing their profits, finding strategies they love and prioritising the importance of leadership in business. 

Having led teams and businesses in the art of sales I believe a great leader is essential for long term sustainability and team retention, resulting in a respected brand reputation.

Good leadership skills are something every business owner or manager must craft to aid the growth of a sustainable business and nurture its people.

I recently spent some time on Necker Island and my belief that anyone can start a business but not every business owner is a true leader, was confirmed after speaking to Sir Richard Branson himself.

Here are my top takeaways from Necker surrounding true leadership you can use as a daily reminder to become known as a standout leader in your business and create a brand as well loved as Virgin. 

You may resonate with these points… 

1. You care about the bigger picture

You have a business vision that spans way beyond income and a large social media following.

Effective leaders work towards their business plan and legacy day to day as they know consistency and effort helps to achieve goals long term.

I have a lifelong love for the Virgin brand and the consistent efforts of the Virgin group to make the world a better place.  

Having a business allows you to make an impact and advocate for the planet and its people and a true leader always keeps the bigger picture in mind. 

During my time on Necker I was involved with Virgin Unite, mentoring women entrepreneurs affected by hurricane Irma and seeing the importance of giving time and knowledge where it is needed is something leaders do time and time again.

2. You are not driven by ego 

Fancy titles and popularity contests do not drive you. Of course, it is great to get some recognition for your efforts, but vanity metrics are not your measure of success.

Having a huge social media following does not make you a leader, your intentions and behaviour does. You are fully aware followers do not equal success. 

You are not here to be liked, you are here to share your gifts and create results to meet the bigger picture. 

Quality over quantity, particularly when building relationships and connections is your motto.

3. You view competition as an opportunity

In an age where virtual reality can get ugly, as people compete for customers and clients, and compare their business to those that appear better, more profitable, or more popular online; you avoid this behaviour and view your peers in a positive light.

You fully support the success of others and expand your network with like-minded individuals without a ‘what’s in it for me’ attitude. 

Collaborative opportunities become abundant as you find ways to make an impact together. 

There is always enough business to go around and your brand represents values that welcome the power of a diverse skill set coming together. 

Business leaders having a team meeting

Leadership is the key to the success of any business

4. You are creating a lifestyle

You can be, do, have and create anything you can dream of and are paving the way for others to do the same. 

In fact, you would do this for fun because you are creating a freedom-based business, and nothing lights you up more than helping others do the same. 

From your work environment to your day to day habits you know to create your dream life you must prioritise your self-care and spend time with loved ones and new connections because you understand a true freedom-based lifestyle is not all business and no life! 

5. You don’t just talk the talk

The way you treat people is an example of how you walk the walk.

You know you are a leader and don’t need to shout about it and dominate your team or employees, good leaders motivate and inspire others. 

In fact, you orientate and set people up for self-management, creating focus and productivity when delegating tasks. 

People know they can approach you and you are HUMAN, true leaders lead with compassion and integrity and deal with issues in a professional, logical manner.

So you see, the importance of leadership in business must never be neglected.

Do you have the potential to be a great leader? 

Come and share your thoughts in the Freedom Business Network and let us know what you feel it takes to be a great leader in business.

Now of course being a great leader is not necessarily going to equal your sales success. 

Take my FREE sales quiz to see if your leadership qualities match your sales qualities to develop an all-round toolbox for business success and creating confidence when it comes to selling!