Small Business, Big Profits: 15 Must-Have Sales Tools for Success

Small Business, Big Profits: 15 Must-Have Sales Tools for Success

Small Business, Big Profits: 15 Must-Have Sales Tools for Success

Written by Jade Jemma

The Sales Strategist & Business Mentor

As a small business owner or entrepreneur, increasing profits is likely one of your top priorities. However, achieving this goal can be challenging, especially if you don’t have the right tools in place to help you streamline your sales processes and drive revenue. Fortunately, there are a variety of sales tools available that can help small businesses of all types and sizes succeed.

In this blog post, we will explore 15 must-have sales tools for small business success. From project management software to social media management tools, email marketing platforms to shopping carts, and lead generation tools, we will discuss the different types of tools available, their benefits, and how they can help you increase profits. Whether you’re just starting out or looking to take your business to the next level, these sales tools are essential for maximising your revenue and achieving your business goals.

Benefits of Using Tech Tools for Small Businesses

Before we dive into our list, let’s explore why investing in tech tools for your small business makes sense. Firstly, technology can save you time, allowing you to focus on the things that matter. Instead of spending time on manual, administrative tasks such as data entry and invoicing, you’re freed up to invest that time in talking to your clients and prospects, improving your products and services, and other strategic tasks aimed at growing your business.

Secondly, online business tools can save you money. For example, a payment cart can say you money in transactional fees and choosing the right online course platform could save costly fees.

Thirdly, the digital nature of these online sales tools allows people to do much of their “business-as-usual” activities from any location and any device. 

My Best Sales Tools I Use

1. Stripe

To take payments via cards (better than Paypal). Stripe is a great business tool for business of all sizes.

2. ThriveCart – my best sales tool ever!

This is the payment cart I used for everything (private clients, group programs, events and digital products). If you don’t yet have a payment cart and then I highly recommend it as it will massively increase your sales conversions and save so much time in invoicing/chasing payments.

ThriveCart has hands down THE best customer service I have ever experienced online. The CEO is super present in the members group and anytime I have had a tech query I always get a swift and friendly reply. I have learnt so much just watching these guys in action and seeing how they treat all their customers.

The lifetime offer is ending soon so if you grab it now there will be no monthly payments ever! (Soon to be $95+ monthly).

📖 To find out more about this shopping cart provider read my ThriveCart Review.

📖 ThriveCart Vs Samcart

📖 Using ThriveCart for sales success

3. ConvertKit 

This is the email provider I use. If you don’t yet have a website I’ve just noticed it also has some new built in landing pages so is a great cheap tool for starting your email list without a website.

4. Zoom

My fav video call tool for clients calls, group calls and for recording trainings.

5. Loom

For making quick videos for trainings and sales outreach/high touch.

FREE Sales Launch Mega Boost Toolkit

Learn how to plan the perfect online launch and boost your sales

6. Asana

For project management and for managing your sales pipeline.

7. Bonjoro

For sending quick, easy, personalised videos with a CTA on the go during launches.

8. Agorapulse

My fav toy for scheduling content, communicating with your audience and getting insights into you top fans, followers and even competitors.

Check out my Agorapulse Review to find out more about this sales tool and how I use it.

📖 What is Agorapulse: The Ultimate Guide to Streamlining Social Media

9. ConvertBox (has a fab lifetime offer on right now)

I have actually had this for ages but only starting using it this year and since I have realised how easy and effective it is I have been trying not to think of all the leads I have lost out on!  

In a nutshell it makes a lot of cool pop ups on your site related to the customers behaviour. I have one now for when Convertbox knows they are about to leave my website (so clever!) and it’s been converting up to 35% (to my lead-magnet).  There are lots of other clever things (like knowing if someone is a returning visitor or customer), but basically don’t do what I did and lose thousands of website visitors that could have become leads and customers!

I recently published a Convertbox Review and talked about why I absolutely recommend this platform for anoxyone who is an online entrepreneur, so why not take have a read to find out more.

📖 Convertbox the simple solution to drive sales

10. Mighty Networks

I use this platform to host my paid communities, groups and courses, and it is my life right now! If you are fed up with the FB algorithm not showing your content to your audience then you will love this platform! It auto sends an email for your important content and allows you to charge for different courses and groups to name just a few of all the amazing features. 

What I love about them is their customer service, training and support for members. The CEO is very hands on as are the team and the service is second to none.

11. Crowdcast

This webinar platform I love for many reasons:
–  When you answer questions live on the session you can ‘timestamp’ the answers so replay views can auto-jump to the sections they want to hear.
– It does all the analytics (registrants, live viewers, watched replay etc) so you can see who your ‘hot leads’ are.
– You have a CTA button on the page while you are live

Lastly and my fav is you don’t need to download and upload to Vimeo/Youtube as all crowdcasts are all accessed inside the viewers portal.

12. Vimeo

This is what I used to host my videos and I have always been super happy with it. Easy to uses and lots of cool features for branding your videos.

There are ways you can go live in multiple places with it too but I haven’t used it for that myself yet.

13. Searchie

Do you create a lot of video content? Searchie streamlines how you manage and organise video, making your content more accessible and easier to consume with a couple of clicks.

My favourite features for this online marketing tool are the fact that you can search inside a video by keyword and that there are automatic transcriptions, captions and downloadable audio files for every video upload. It’s made my life so much easier and a much better customer experience for my clients.


14. Hello Audio

Hello Audio turns your content into private audio feeds that your customers can listen to anytime, anywhere. Now even your busiest customers can learn the information they need to get the results they want!

15. ThriveCart Learn

If you are looking to find an online course creation platform (known as Learning Management Systems or LMS), or you currently already sell online courses, but would LOVE to find a platform with more functionality that is easier to use (and will save you some money), then this tool is for you!

ThriveCart Learn is an extremely powerful and flexible course platform that allows course creators to easily sell training, digital products and content to customers through highly flexible courses containing modules and lessons.

Each of which has a wide range of super-powerful drip-feeding options – giving you complete customisation on how your content is delivered to your students.

I recently published a ThriveCart Learn Review and talked about why I absolutely recommend this platform for anyone who is an online entrepreneur, so why not take have a read to find out more.

The Best Sales Tools Online for 2023    

Investing in the right sales tools is crucial for the success of any small business or entrepreneurial venture. However, it’s important to remember that not all sales tools are created equal, and what works for one business may not work for another.

That’s why it’s essential for small business owners and entrepreneurs to do their research and invest in the tools that will best meet their business needs. This may involve evaluating your current sales processes, identifying areas for improvement, and then seeking out sales tools that can help you address those challenges. By taking the time to find the right sales tools for your business, you can maximise your revenue, improve customer satisfaction, and achieve your business goals more quickly and efficiently.

Using the right sales tools can help you improve your sales processes, enhance customer satisfaction, increase efficiency, make better business decisions, and improve collaboration. With these benefits in mind, it’s clear that investing in the right sales tools is essential for the success of any small business or entrepreneurial venture.

As you can see I love my sales tools, marketing tools and prospecting tools that help streamline my business processes, boost revenue and generate more leads.

So there you go, my fav tech tools for launch and sales success. Let me know how you get on!

Jade *

P.S. I may receive a small commission if you decide to purchase through our links, but I only recommend tools I use and love and feel deliver value to you.