15 Best Tools for Sales & Marketing in 2022 | Jade Jemma

15 Best Tools for Sales & Marketing in 2022

15 Best Tools for Sales & Marketing in 2022

Written by Jade Jemma

The Sales Strategist & Business Mentor

May 24, 2022

It takes a lot to succeed in sales. You need empathy, grit, and drive. You need to know your customers intimately. You need to resiliently bounce back from rejection. You need to know when to talk and when to shut up. And then, there are the best tools for sales and marketing…

There’s no need to be doing manual tasks anymore like following up on cold emails one by one. So if technology improves your process, or helps you close more deals, add it to your bag of top sales tools and get cracking!

In this post, I’m going to show you some of the best sales tools for boosting results, improving efficiency and helping you generate more revenue that I use in my business.  Whether you are a startup small business or you’ve been in business for a while these tools are for you!

Benefits of Using Tech Tools for Small Businesses

Before we dive into our list, let’s explore why investing in tech tools for your small business makes sense. Firstly, technology can save you time, allowing you to focus on the things that matter. Instead of spending time on manual, administrative tasks such as data entry and invoicing, you’re freed up to invest that time in talking to your clients and prospects, improving your products and services, and other strategic tasks aimed at growing your business.

Secondly, online business tools can save you money. For example, a payment cart can say you money in transactional fees and choosing the right online course platform could save costly fees.

Thirdly, the digital nature of these online sales tools allows people to do much of their “business-as-usual” activities from any location and any device. 

My Best Sales Tools I Use

1. Stripe

To take payments via cards (better than Paypal). Stripe is a great business tool for business of all sizes.

2. ThriveCart – my best sales tool ever!

This is the payment cart I used for everything (private clients, group programs, events and digital products). If you don’t yet have a payment cart and then I highly recommend it as it will massively increase your sales conversions and save so much time in invoicing/chasing payments.

ThriveCart has hands down THE best customer service I have ever experienced online. The CEO is super present in the members group and anytime I have had a tech query I always get a swift and friendly reply. I have learnt so much just watching these guys in action and seeing how they treat all their customers.

The lifetime offer is ending soon so if you grab it now there will be no monthly payments ever! (Soon to be $95+ monthly).

To find out more about this shopping cart provider read my ThriveCart Review.

3. ConvertKit (has a fab lifetime offer on right now)

This is the email provider I use. If you don’t yet have a website I’ve just noticed it also has some new built in landing pages so is a great cheap tool for starting your email list without a website. 

4. Zoom

My fav video call tool for clients calls, group calls and for recording trainings.

5. Loom

For making quick videos for trainings and sales outreach/high touch.

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6. Asana

For project management and for managing your sales pipeline.

7. Bonjoro

For sending quick, easy, personalised videos with a CTA on the go during launches.

8. Agorapulse

My fav toy for scheduling content, communicating with your audience and getting insights into you top fans, followers and even competitors.

Check out my Agorapulse Review to find out more about this sales tool and how I use it/

9. ConvertBox (has a fab lifetime offer on right now)

I have actually had this for ages but only starting using it this year and since I have realised how easy and effective it is I have been trying not to think of all the leads I have lost out on!  

In a nutshell it makes a lot of cool pop ups on your site related to the customers behaviour. I have one now for when Convertbox knows they are about to leave my website (so clever!) and it’s been converting up to 35% (to my lead-magnet).  There are lots of other clever things (like knowing if someone is a returning visitor or customer), but basically don’t do what I did and lose thousands of website visitors that could have become leads and customers!

I recently published a Convertbox Review and talked about why I absolutely recommend this platform for anyone who is an online entrepreneur, so why not take have a read to find out more.

10. Mighty Networks

I use this platform to host my paid communities, groups and courses, and it is my life right now! If you are fed up with the FB algorithm not showing your content to your audience then you will love this platform! It auto sends an email for your important content and allows you to charge for different courses and groups to name just a few of all the amazing features. 

What I love about them is their customer service, training and support for members. The CEO is very hands on as are the team and the service is second to none.

11. Crowdcast

This webinar platform I love for many reasons:
–  When you answer questions live on the session you can ‘timestamp’ the answers so replay views can auto-jump to the sections they want to hear.
– It does all the analytics (registrants, live viewers, watched replay etc) so you can see who your ‘hot leads’ are.
– You have a CTA button on the page while you are live

Lastly and my fav is you don’t need to download and upload to Vimeo/Youtube as all crowdcasts are all accessed inside the viewers portal.

12. Vimeo

This is what I used to host my videos and I have always been super happy with it. Easy to uses and lots of cool features for branding your videos.

There are ways you can go live in multiple places with it too but I haven’t used it for that myself yet.

13. Searchie

Do you create a lot of video content? Searchie streamlines how you manage and organise video, making your content more accessible and easier to consume with a couple of clicks.

My favourite features for this online marketing tool are the fact that you can search inside a video by keyword and that there are automatic transcriptions, captions and downloadable audio files for every video upload. It’s made my life so much easier and a much better customer experience for my clients.


14. Hello Audio

Hello Audio turns your content into private audio feeds that your customers can listen to anytime, anywhere. Now even your busiest customers can learn the information they need to get the results they want!

15. ThriveCart Learn

If you are looking to find an online course creation platform (known as Learning Management Systems or LMS), or you currently already sell online courses, but would LOVE to find a platform with more functionality that is easier to use (and will save you some money), then this tool is for you!

ThriveCart Learn is an extremely powerful and flexible course platform that allows course creators to easily sell training, digital products and content to customers through highly flexible courses containing modules and lessons.

Each of which has a wide range of super-powerful drip-feeding options – giving you complete customisation on how your content is delivered to your students.

I recently published a ThriveCart Learn Review and talked about why I absolutely recommend this platform for anyone who is an online entrepreneur, so why not take have a read to find out more.

The Best Sales Tools Online for 2002

As you can see I love my sales tools, marketing tools and prospecting tools that help streamline my business processes, boost revenue and generate more leads.

So there you go, my fav tech tools for launch and sales success. Let me know you get on!

Jade x


* N.B some (not all) of these links are my affiliate partner links, so for these I would receive a commission if you join/use one of these best sales tools.