Are you using your blog effectively in order to promote your business, generate leads and grow your business?
Most entrepreneurs know the importance of blogging for business. But are you using your blog effectively to boost your business and increase your ROI?
Using a blog for your business website can be a great way to connect with customers and strengthen your brand.
When I realised that a business blog is one of the most cost-effective and easiest ways to promote your business, I started publishing blogs on a regular basis. Done right, it can drive traffic to your website, increase your sales, establish you as an authority in your industry and also help you to reach new markets.
In this article I’m going to share with you how to write a good blog that will boost your biz and help you build a stronger brand.
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1. Know Your Audience
Before learning how to write a good blog you need to know who your audience is and write directly to them!
Every successful book speaks directly to readers’ pains, problems, and needs. The same goes for every successful blog post.
You’re writing for a specific group of people, and you’re battling with a million other things for their attention and time.
Your content needs to provide value to the reader.
2. Research your keyword phrase before you blog
You want to make sure that you are writing for a keyword phrase that people actually search by.
In other words, you don’t want to spend hours writing about a topic or keyword phrase that you think will get you traffic because you think people search using that phrase – only to find out after that it might not be that relevant.
Let the data tell you what people actually search and then optimise your blog for this phrase.
There are lots of great FREE tools out there to help you with this, my favourite one is Ubersuggest.
The key to this research is finding keyword phrases that people are searching for in terms of volume but that isn’t too competitive. For example ‘sales training’ is going to be very competitive but something like ‘sales training for small business owners’ will be less competitive and easier to rank for.
3. Structure your business blog right
With any business blog, you’ll want to have no more than 5 to 10 categories that are directly related to your business. And every time you write a new blog, you’ll want the blog to fall into one of these categories.
You’ll notice on my blog I have several categories listed as self care and mindset, business growth, increase your sales, sales coaching, sales training, and business leadership. All of these categories are related to the core of what I do and are all good keyword phrases for Google.
4. Create a content blog strategy
Creating blog content without a strategy is like driving without a map. You need to plan out what keyword phrases you want to rank for and then plan your categories and content around this.
Having this holistic view of your content will help you to grow the blog in all the areas you want to be known for.
5. Write content that is helpful
The key to a successful business blog is giving your readers valuable content. Your blog should illustrate to your readers that you are an expert in your area of business and provide them with solutions to their problems.
If your content offers readers nothing of value, they won’t keep coming back.
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6. Add pictures, infographics and videos
The amount of time a user spends on your business blog is a huge ranking factor for Google.
By using pictures, infographics and videos you will engage your readers more and keep them on your blog for longer. By doing this, you also add some extras to your blog that might help you to stand out from others in your area.
7. Make your blog shareable
Links are the lifeblood of the internet, so make it easy for your readers to share your blog. The easiest way to do this is by using share icons. These are social networking icons (see example to the right of this article) that make it easy for people to share your post and consequently, drive traffic and potential sales to your website.
8. Include Calls to Action
If you want your readers to take a specific action, you need to lead them to that action.
If you want to sell a product, you need to lead visitors from your blog posts to the sales page or product listing page.
If your goal is to use the blog to land new clients, you’ll need to include calls to action that will lead clients to contact you or complete a form for a free consultation.
So, to make your blog a success make sure you tell your readers what to do next. Don’t leave them hanging at the bottom of your page.
9. Optimise your blog for SEO
How to write a good blog isn’t just about the content, it is how the content is written and displayed. You need to follow on-page SEO best practices to help your blog rank in Google. Content alone won’t do the job.
Focusing on each of the points listed below can greatly impact how your business blogs rank in Google.
- Create optimised meta titles and descriptions (include your keyword phrase)
- Put the keyword phrase in your URL and keep it short
- Optimise your images and alt tags
- Include variations of your keyword phrase
- Link your posts to other relevant posts on your site
- Make your content easy to read
If you’re looking for an easy to use SEO checklist then I would recommend using this one.
10. Give it time
Although knowing how to write a good blog and actually building it can be a great decision for your business, it will take time and effort to get your wins from it. One of the biggest keys to having success with your blog is simply to stick with it.
At first, it might feel like no one is paying attention to the blog, but it just takes time to build up that traffic and grow an audience. In order to have success, you need to be willing to dedicate the time and resources to run the blog for 6-12 months to start to see real growth.
How to Write a Good Blog Summary
As you can see, there are many benefits to publishing business blogs. With these tips on how to write a good blog for your business, you should be well on your way to creating a successful asset that helps to promote your business.
If you just read this and decide to start your business blog, be sure to let me know once you’ve created your first article – Good luck!