10 Best Lead Magnet Examples to Grow Your Email List | Jade Jemma

10 Best Lead Magnet Examples to Grow Your Email List

10 Best Lead Magnet Examples to Grow Your Email List

Written by Jade Jemma

The Sales Strategist & Business Mentor

Are you looking for lead magnet ideas, but you’re struggling to come up with a few that your audience would want?

Lead magnets are the cornerstone to growing your audience.

Whether it be a discount or an eBook, your lead magnet can be the deciding factor in how many new leads you attract. It’ll also have an impact on the quality of those leads, as well.

In this article, I’ll introduce you to what lead magnets are, inspire you with some lead magnet ideas and lead magnet examples from real sites.

What is a Lead Magnet?

A lead magnet is a free resource that attracts potential customers for your niche to click on. By using this free content, visitors are more likely to sign up for your email list and eventually become paying customers.

What Makes a Good Lead Magnet?

I’ve found that there are vital factors to consider if you want to create a really great lead magnet:


Your lead magnet must solve a problem for your prospect by giving them a solution. Don’t offer everything at once: tips, examples, patterns. The rule of a thumb: one magnet should tackle one problem.


Your magnet must be eye-catching. Ensure its design and copy are as well-thought-out as the content you are going to offer.


Deliver your lead magnet immediately. For example, you may place it on a thank you page after a prospect has entered their contact details. Or you can send it via email right after their subscription.


Your lead magnet should be easy to digest, so don’t offer too complicated ebooks or lengthy courses. Keep it simple.

What are The Best Types of Lead Magnets?

The best lead magnet is one your users find valuable, which can vary by industry, business model, and target audience. Common examples include ebooks, white papers, webinars, checklists, work sheets, coupon codes, and short courses.

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10 Lead Magnet Examples

Here are my 10 best lead magnet examples you can try using right away. 

Quizzes: Quizzes are fantastic because they offer personalised results, which means you can segment your list and sell to people based on their answers. Plus, they play into people’s curiosity. Very few people can resist a quiz! Here’s mine!

Checklists: These are really easy for you to create and really easy for people to use. An all-round winner. Here’s an example of a simple SEO checklist lead magnet.

Webinars: You should add webinars to the top list of your content ideas because they will help you bring value to your prospects, position yourself as an expert in your field, and keep your audience engaged. 

Products: Everyone loves a free sample!

EBooks: EBooks are the most common form of lead magnet but they don’t have to be huge. Just a really nice PDF that gives advice on a certain topic can do the job. Take a look at this ebook for Pinterest if you’re looking for some inspiration.

Mini Courses: You could offer a snippet of your course for free. I personally like to give out appetisers to people – I have seen many come back hungry for more! Here is an example of a 5 day mini course to reclaim your midlife mojo.

A competition: Can people enter a competition with their email address to win a prize? Many people like competitions, as it is not only about the prize itself, it is about the rush of participating, too – am I right?! 

Guides: This could be a roadmap or a case study that gives people a side action plan to follow to a certain outcome.  Have a look at the 3 lead magnets on this sales swag page – they’re all guides or checklists.

Spreadsheets: Design a spreadsheet that people in your industry would find useful. If you’re looking for inspiration, think of what kind of spreadsheet would get your attention!

Videos: It’s no secret that video content works well with people. Use this in your favour and create an educational video as a lead magnet.

Good Lead Magnets Generate Leads

As you can see in the lead magnet examples above, the goal here isn’t to trick or force a prospect into handing over their email.

Your lead magnet is the first step in building a relationship based on trust and respect, with a reciprocal exchange of value.

Find an offer and format that supports your business goals and the needs of your target customer.

And remember, the simplest, shortest lead magnets that solve a specific problem are usually the most effective.

Jade *