In a perfect world, you would be really good at everything you need to have a successful business and a successful life. Then again, in an ideal world, you’d also have fantastic hair, abs of steel, and a winning lottery ticket in your pocket! In this article I’m going to show how to turn your weaknesses into strengths.
When you’re an entrepreneur, generating sales can be a frustrating time. Some people achieve 6 figure or even 7 figure businesses quickly, while others who started their business at the same time see just a fraction of those results. There is no shame if you fall into the second category, after all not everyone wants to grow their business to 6 or 7 figures and beyond.
So just how do you use your weaknesses as strengths in your business?
Here are 5 helpful tips to help you get on the right track.
1. Avoid Procrastinating By Setting Yourself Goals
Think back to the reason you started your business, what was the goal you wanted to achieve? Perhaps it was to create freedom in your life, through working less hours. Perhaps you wanted to make enough money to buy a new house. Perhaps you had another goal in mind when you started your business.
We often forget what our big business goal is, but it’s an integral part to succeeding in business. The ones who are achieving big things are the ones who know just why they’re doing what they’re working for; they have their eye on the prize as it were. The goal that they’ve given themselves is the reason that they get out of bed every morning, and their reason for their business. There’s no procrastinating or deviating, the goal is set, as is their focus.
2. Turn Your Weaknesses into Strengths
Another defining factor between achieving business success versus not meeting your business goals, is those who have success know exactly what their strengths and weaknesses are, and they get the support that they need in the areas that they know they don’t excel at – turning those weaknesses into strengths!
Even those who are confident in certain areas of business can achieve more when they have the right support & team around them and know how to turn weaknesses into strengths.
3. Invest in Skills and Resources
The people who are really growing at a rapid rate invest in the skills and resources for each area of their business. They’re constantly trying to improve each area, such as with the Japanese philosophy, Kaiser, which is around never-ending improvement.
Let’s take an example of what improvement could look like. Consider you’re converting 50% of your sales calls. That’s good, but how much more money could you make in less time? If you could move from 50% to an 80% conversion, that’s a huge change. To achieve this, you could invest in a sales course such as convert more conversations to clients & drastically improve your business revenue.
The people who are really excelling don’t have anything that’s different, apart from the fact that they are determined, they are driven and aware of their weaknesses in their business. They are also willing to invest in the business in those areas to improve the outcome.
Pick Your Money Up Off The Table
4. Invest in Your Mindset
Then there are those who don’t excel in business, who feel stuck. This also comes down to mindset, there’s something in their mindset that is holding them back. They’re unwilling to invest in the areas that they struggle, meaning that the outcome won’t change.
A lot of people download business information for free, and try to piece it all together themselves. However, this never works. It’s not solely the information that is going to help you get there. It’s getting the right information that you need from the right person that’s specific to YOUR needs. Plus you’ll need the support that’s going to help you implement it. That’s what gets you the results.
5. Join a Community of Like Minded Individuals
In order to keep growing your business, you have to keep your sales and marketing skills sharp, otherwise, your competitors might overcome you. How do you develop your skills? By learning from other people just like you!
There are a lot of online business clubs out there, so you’ll have to find the ones that suit your personality and meet your needs. Try a few to see if they are right for you. If those don’t work out, try a few more until you’re comfortable. Keep in mind that high member counts indicate popularity, but not necessarily quality. The only way to find out if a community is right for you is to spend some time within it.
If you’re an entrepreneur looking to access powerful support, create real relationships & develop new skills then have a look the Business Synergy Club – it’s an online community like you’ve never experienced before!
The people who are really succeeding have got their eye on the prize and are investing in their business. They know what their big goal is, and they constantly work towards it. They are self-aware of their strengths and their weaknesses, and are willing to invest time, money, and resources ensuring they know how to turn their weaknesses into strengths. They take action, invest in the relevant resources, and they improve.
Those who struggle in their business watch from the side-lines as others excel, succeed and grow. They try to copy what they see, but it doesn’t work, because they’re not investing in their own areas of weakness, and creating their own plan to reach their own goals.
Bring someone in, there’s no shame in that.
Such as getting instant access to my sales training course which walks you through the full process.
The 2 things holding you back are your mindset. It is holding you back for not showing up, or you’ve got a scarcity mindset, which is stopping you from investing in the support that you need. The second thing is you’re not acknowledging your business weaknesses.
You need to be very aware of it and ask yourself how you can change this. Consider who you can work with to push your business forward & succeed.
So, what will YOU be doing to reach the goals that you have set yourself for your business? And how are you going to turn your weaknesses into strengths?
Love and success,