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COMMON BUSINESS COACHING MYTHS TO BE AWARE OF IN 2020

Why they may be keeping you stuck in your business

So often women come to me who have been spinning their wheels in business for months, sometimes even years until they found me and one of the big frustrations many of them have is that they decided business coaching was the right answer, hired a coach, took action, but the ‘strategies’ they were shown or told didn’t work in the context of sales and growth. ⠀

In this article I am going to break down some common business coaching ‘strategies’ and explain why they don’t work for everyone, and what you could be doing instead to help you move forwards in your business.⠀ 

The coaching industry is changing, and great coaches develop and embody leadership skills to guide and support clients to become great leaders within their own business to fully manage and maintain successful business growth year on year.

However, as with any industry, dated advice can get dragged along through time leading to frustration and stagnant business practices detriment to up to date, effective business activities.

Have you been advised to do any of the following coaching myths?

Let’s explore what does and does not work as an online entrepreneur if you are considering a business coaching programme…

YOUR BUSINESS SUCCESS

The key role of business coaching is to help you grow and improve your business

Business Coaching myth 1: Just be visible and the clients will come

Posting and praying alone will not have your perfect paying clients banging down your door.

Being visible is great as is marketing for your business, but that will not do the selling for you.

Marketing and sales are two very different parts of the client acquisition process and you can sell without marketing, but you can’t sell without sales, so be proactive not passive in your online visibility strategy.

Business Coaching myth 2: Give value in Facebook groups where your ideal client hangs out

Now for some people this can help in the beginning of growing your audience, but it can also be a waste of time for many.

I’ve even had a client previously taught to do this by a coach, but her business model was selling to corporates so I had to politely explain to her that after thousands of sales conversations selling to corporates that they are certainly not hanging out in social media groups all day looking to read posts from strangers.

In this instance I told her to scrap this advice and have conversations via telephone plus utilise LinkedIn for better time and results effectiveness.

Business Coaching myth 1: Just be visible and the clients will come

Posting and praying alone will not have your perfect paying clients banging down your door.

Being visible is great as is marketing for your business, but that will not do the selling for you.

Marketing and sales are two very different parts of the client acquisition process and you can sell without marketing, but you can’t sell without sales, so be proactive not passive in your online visibility strategy.

Business Coaching myth 2: Give value in Facebook groups where your ideal client hangs out

Now for some people this can help in the beginning of growing your audience, but it can also be a waste of time for many.

I’ve even had a client previously taught to do this by a coach, but her business model was selling to corporates so I had to politely explain to her that after thousands of sales conversations selling to corporates that they are certainly not hanging out in social media groups all day looking to read posts from strangers.

In this instance I told her to scrap this advice and have conversations via telephone plus utilise LinkedIn for better time and results effectiveness.

Business Coaching myth 1: Just be visible and the clients will come

Posting and praying alone will not have your perfect paying clients banging down your door.

Being visible is great as is marketing for your business, but that will not do the selling for you.

Marketing and sales are two very different parts of the client acquisition process and you can sell without marketing, but you can’t sell without sales, so be proactive not passive in your online visibility strategy.

Business Coaching myth 2: Give value in Facebook groups where your ideal client hangs out

Now for some people this can help in the beginning of growing your audience, but it can also be a waste of time for many.

I’ve even had a client previously taught to do this by a coach, but her business model was selling to corporates so I had to politely explain to her that after thousands of sales conversations selling to corporates that they are certainly not hanging out in social media groups all day looking to read posts from strangers.

In this instance I told her to scrap this advice and have conversations via telephone plus utilise LinkedIn for better time and results effectiveness.

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About Me

I’m Jade Jemma, a Sales Coach and Strategist based in London, but I work with businesses all over the world. I am an expert in helping freedom-focused entrepreneurs to simplify & accelerate sales success through mastering the art of sales and executing strategies that they love; all while selling with passion, integrity and heart.

Contact Me

Whether you're an established entrepreneur, or a business start-up who is wanting to increase sales to grow your business, then I can help.

With over 12 years of experience as a sales professional and having worked with some of the top sales teams and brands in the world, I can see things that are possible for you (that you can’t see), and ACTUALLY help you achieve them.

Ready to step up, stand out and create fast results in a way that feels great?

Then get in touch to arrange a chat!

About Me

I’m Jade Jemma, a Sales Coach and Strategist based in London, but I work with businesses all over the world. I am an expert in helping freedom-focused entrepreneurs to simplify & accelerate sales success through mastering the art of sales and executing strategies that they love; all while selling with passion, integrity and heart.

Contact Me

Whether you're an established entrepreneur, or a business start-up who is wanting to increase sales to grow your business, then I can help.

With over 12 years of experience as a sales professional and having worked with some of the top sales teams and brands in the world, I can see things that are possible for you (that you can’t see), and ACTUALLY help you achieve them.

Ready to step up, stand out and create fast results in a way that feels great?

 

Then get in touch to arrange a chat!